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A business card is the first look into your business. A business card should be professional and show who you are. It is an important marketing tool. Your marketing plan, as a small business entrepreneur, should incorporate your business card. This is the most inexpensive piece of your marketing plan with a huge impact. This is your opportunity to stand above your competitors.
A business card must have your name and title, company name, phone numbers and e-mail address. Don't forget your website address!
Your card should be desirable for your industry to target your market. I recommend full color, double sided, glossy on a heavy cardstock.
I recently had a contractor contact me, because business is slowing down due to the economy and the ways of the world. He needs a website and business cards. At the time business was steady and going well. By not having a website and business cards he lost many opportunities. Opportunities for his clients to shoot their friend a quick email about their 'amazing contractor' or for a client to hand out a business card to lady overheard talking about needing a contractor.
A business card is a piece of the marketing puzzle. Without a business card or even a website...you only have referrals on your side. Is that enough? Is that a risk worth taking?
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