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How Important is a Business Card?

Posted by dreamlinesdesign on April 16, 2009 at 7:34 PM

A business card is the first look into your business.  A business card should be professional and show who you are.  It is an important marketing tool.  Your marketing plan, as a small business entrepreneur, should incorporate your business card.  This is the most inexpensive piece of your marketing plan with a huge impact.  This is your opportunity to stand above your competitors.

 

A business card must have your name and title, company name, phone numbers and e-mail address. Don't forget your website address!

 

Your card should be desirable for your industry to target your market.  I recommend full color, double sided, glossy on a heavy cardstock. 

 

I recently had a contractor contact me, because business is slowing down due to the economy and the ways of the world.  He needs a website and business cards.  At the time business was steady and going well.  By not having a website and business cards he lost many opportunities.  Opportunities for his clients to shoot their friend a quick email about their 'amazing contractor' or for a client to hand out a business card to lady overheard talking about needing a contractor. 

 

A business card is a piece of the marketing puzzle.  Without a business card or even a website...you only have referrals on your side.  Is that enough?  Is that a risk worth taking? 

 

 

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